Greater Long Island unveils 2020 media kit, new advertising approaches


Despite the coronavirus crisis and a new (but temporary) way of life in the world, the team at Greater Long Island Media Group has been working around the clock.

On COVID-19 coverage alone, our sites were the first locally to report on school closure announcements, local business restrictions, parade cancellations and stay-at-home orders from Gov. Cuomo.

Not only that, we’ve been reporting uplifting, inspiring news on how we as Long Islanders are helping one another and our neighbors through the crisis.

We’ve spearheaded fundraising efforts in Patchogue and Port Jefferson to help restaurants stay afloat while providing morale-boosting meals to frontline workers at four county hospitals.

People are responding by opening their hearts and wallets (we’ve helped raise over $35,000 and counting).

Readers are coming to us for trusted, accurate information. In March alone the sites were viewed over 550,000 times. Last year the sites were viewed 4.1 million times.

Meanwhile our promotions team, with the help of Driven Digital, a graphic design and marketing firm, has been hard at work on a new media kit for existing and potential advertisers.

This economy will thrive again.

And we plan to be a big part of that.

To maximize exposure for local businesses, our approach on how to get their messages out is about to change. While we still will be offering digital display ads, the plan is to work more closely with brand partners on the content end to help them spread their word and generate business.

This will come mostly through branded (sponsored) content, which we will be writing regularly for businesses that support us the most. The content will be paired with branding campaigns across the sites.

“These are not advertorials,” the new media kit reads. “These are branded written posts and videos that inform, entertain, and put your event, product, company or expertise in front of thousands of readers fast through our many distribution channels.”

Scroll down or click the Download button immediately below to review the media kit. Or email for more information.

— Michael White, creative director