Update: Ellie J + Co. is now open for business.
Lifelong Patchogue Village resident Eileen DeLaTorre is taking her spa and wellness background and applying it to a new retail shop in the works for North Ocean Avenue.
With an emphasis on retail therapy, Ellie J + Co. will be opening later this month at 11 North Ocean — next to the Greater Patchogue Chamber of Commerce office.
“Retail therapy is all about feeling good,” DeLaTorre says. “You walk around; you pop into stores, or even window shop, and just have a fun experience. I don’t take anything too seriously in my life, and a lot of the things I’ll have [in the shop] will reflect that.”
The space, which formerly housed Wisteria Lane Jewelry and Home, is in the process of being re-made with an industrial chic vibe,
“This has been a dream of mine for a long time,” said DeLaTorre, who has worked for years in the sales and marketing end of the resort spa industry.
She had looked at spaces in the village before, but the timing hadn’t been right. DeLaTorre signed the lease for 11 North Ocean in February.
In the meantime, she’s been gathering inventory at home in preparation of a soft opening — she’s aiming for St. Patrick’s Day weekend — and a grand opening in April.
“We’ll have an assortment of all different lines, something for everyone when you’re in need of a gift, either a hostess gift or for somebody’s birthday,” she said.
One of lines will be Chavez for Charity, which designs jewelry and accessories for women, men and kids. Each of the Chavez for Charity items for sale is color coded to indicate exactly which humanitarian issue a portion of proceeds will be directed toward.
“There will also be an emphasis on upscale barware and accessories, glassware, craft-beer making, kits, things of that nature,” DeLaTorre, indicating Ellie J + Co. will be more than a jewelry and clothing boutique.
“What [Patchogue] is in need of is quaint little gift shops,” she continued. “So I think this will be a great addition to what we have here — and help encourage people to shop local.”
Photo: Eileen DeLaTorre with the keys to her dream shop, Ellie J. + Co., on North Ocean Avenue in Patchogue Thursday. (Credit: Michael White)