The founder of is expanding operations to focus on another historic South Shore downtown and its neighbors.

The community news site goes live June 1, less than a year after publisher Michael White launched from his home in Bellport. has been viewed nearly 750,000 times since it launched last July 1.

The idea behind will be the same as with That is, community news that’s written in a way that’s fun and engaging, with a focus on events coverage and news features — as opposed to crime and politics.

“I can’t say enough about what a blessing it has been starting this business in Patchogue and covering the village and the surrounding areas,” White said. “Everyone’s been so helpful, supportive and truly appreciative of the coverage.”

“I see Bay Shore and the surrounding areas as places overflowing with the types of great stories that are needed to power a website like this,” he added. “I’m really looking forward to helping tell those stories.” will cover the communities along the South Shore between Robert Moses Causeway and Heckscher State Parkway, with a bulk of the coverage dedicated to downtown Bay Shore.

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about Mike

Michael White launched on July 1, 2015, after 15 years in newspapers and 3 and 1/2 months building the site out of his bedroom.

Mike was a staff writer at daily newspapers in Maryland and New York, including the Daily News, where he last served in the Police Bureau. He is also a former editor of both The Suffolk Times and Riverhead News-Review weekly newspapers on Long Island’s East End.

He has a master’s degree in journalism from Columbia University and an English/journalism degree from the University of Delaware.

Mike lives in Bellport with his wife, Suzanne, daughter Abigail, son Owen and dog Zoey.

You can reach him at or call 631-786-5708.